CUSTOMIZATION – DELAYED DIFFERENTIALIZATION

Define your packaging needs based on your market visibility.

OVERPRINT offers delayed differentiation of your empty packaging and finished products (EP or FP).
Delayed differentiation allows you to produce a single base product rather than several, making it easier to manage your packaging.

How does it work?

Produce your media in a ‘neutral’ format, showing only the common wording such as your logo, address, barcode area, brand name etc. OVERPRINT then goes to work, on request, by printingprinting on your neutral boxes the variable text and graphics (barcode, batch number, product reference, list of ingredients…).

This enables you to create your own product lines using the same packaging format to combine several product references. Turnaround times are cut down considerably so that your products are packaged “Just in Time”.

Overprint offers the facility to stock your neutral packaging for free, so we’re always on hand for rush jobs.