80,000 cartons adapted for a new export market

Opening an export market does not change the product.
It changes what has to be written on the box.

Every country requires its own statements: language, local responsible person, pictograms, warnings.

The stock had been printed several months earlier, for the French market only.

80,000 cartons in perfect condition, but incomplete for the target country.

Ordering a dedicated run for the new market meant managing two separate stocks, with minimum order quantities based on volumes the brand had not yet reached.

The challenge was clear: reach the export market without tying up a second production run.

Our teams worked on cartons taken from the stock, flat, to identify the available areas without touching the brand design.

Space was tight: several additional statements had to fit without unbalancing a premium graphic identity.

Actions taken:
Mapping of free areas and DTP simulation of the statements to be added
Typographic decisions with the brand team to preserve the identity
Compliance check of the statements with the client's regulatory department
Proof approval before launch
Reprinting of the 80,000 cartons flat, before gluing

The brand design was left unchanged.

At OVERPRINT France, we believe packaging should never be destroyed over a single detail.
Our expertise lies in correcting, adapting and giving new value to what already exists, combining industrial performance, regulatory compliance and environmental commitment.