Context
Everything was ready.
The production, the schedule, the volumes.
But one detail brought everything to a halt: the “Made in” statement printed on the packaging was no longer compliant.
- 700,000 empty, brand-new packages suddenly became unsellable.
Restarting the entire production would have been too slow and too costly.
Destroying them was simply unthinkable.
The challenge was clear: avoid massive destruction while still ensuring the product launch stayed on schedule.

