8,700 sleeves saved thanks to INCI list REPRINTING

For a limited edition, a perfume brand has 8,700 textured paper sleeves designed to wrap its gift sets.

An ingredient needs to be added to the already-printed INCI list.

A conventional solution would be to mask the existing list and reprint a new one.

However, the textured paper presents a challenge: a masking block, even printed in a shade closely matching the material, could remain visible and disrupt the harmony of the design.

How can this information be added without compromising the carefully crafted aesthetics of the packaging?

Before reprinting packaging, let's first look at how it was designed.

Sometimes, the solution requires neither complex masking nor major changes.

It simply takes careful observation, creativity and expertise to integrate new information into the existing design.

At OVERPRINT, we always look for the simplest, most appropriate solution to give your packaging a second life.

What makes this case particularly interesting is that the solution came from our prepress team, not just from our expertise in printing techniques. It shows that OVERPRINT’s value also lies in our ability to think through a problem before making any changes to the packaging itself.

I would particularly keep the phrase “Why not simply use it?” It gives the reader the feeling of discovering the solution for themselves, making this case study more memorable.