4,700 Bottles to Adapt: When the Label Seamlessly Blends with the Existing Design

A cosmetics manufacturer has 4,700 empty 400 ml bottles, split across two references.

The objective is to bring these two references together under a new, single commercial reference.

However, the required changes differ:

On 4,000 bottles, certain codes and ingredient list information need to be corrected.

On the remaining 700 bottles, the codes also need to be updated and missing translations added.

All these changes concern the back of the bottles.

The challenge: update the information without unnecessarily altering the existing design.

The OVERPRINT approach: a label that blends seamlessly with the design

The proposed solution involves covering the affected text area with an adhesive label displaying the updated information.

But one challenge remains: how can we prevent the added label from standing out too much against the original design?

This is where colour matching comes into play.

Rather than using a standard-colour label, OVERPRINT works to find a shade that closely matches the colour of the bottle.

The objective is simple: to ensure that the label blends as naturally as possible into the existing design.

The updated information is therefore brought together within a dedicated covering area adapted to each reference, without requiring the entire packaging to be redesigned or replaced.

Samples are exchanged to assess the feasibility of the application and fine-tune the label colour.

This step is essential: the updated information must not only be accurate. The visual result must also meet the required standards.

Following testing and adjustments, the client approves the proposed solution and gives the go-ahead for the pre-production run.

A validated rework solution to bring the two bottle references together under a single reference.

Thanks to a specially designed adhesive label, the information can be updated while preserving the original design.

Colour matching helps create visual continuity between the label and the bottle, ensuring that the correction blends in naturally rather than appearing as a separate addition.

The solution has been approved for the pre-production run, ahead of the planned rework of all 4,700 bottles.

Updating information doesn't necessarily mean redesigning the packaging.

Sometimes, a label is all it takes. But choosing the right solution is essential: its placement, size and, above all, colour can make all the difference.

At OVERPRINT, we aim to update packaging information while preserving the existing design.

Before replacing your packaging, think OVERPRINT first.